Portfolio Highlights
Crafted high-impact, SEO-driven content
for Unilever’s Love Beauty and Planet, including blogs, product detail pages, website content, and newsletters, while collaborating on content strategy and monthly calendars.
Developed e-commerce content
And A+ Content, and digital storytelling in roles such as Assistant Manager of Content and Communications at Purplle.com.
beauty and personal care industry
Specialized in content writing for the beauty and personal care industry, creating consumer-centric narratives for brands like FacesCanada, MyGlamm, Purplle, Love Beauty and Planet, Simple Skincare, and Lakmé.
Social Media
Wrote copies for customer retention & social media - Newsletters, Instagram stories & carousel posts, SMS etc.
Featured Writings
numerous blogs
Authored numerous blogs for Love Beauty and Planet, covering topics like hair care routines, ingredient stories, product benefits, and seasonal tips.
travel blogs
Wrote travel blogs for startups such as The Flapper Life, featuring destinations like Kerala, Kutch, Jaisalmer, Chandigarh-Leh, Hampi, Bhutan, and Ladakh.
featured article
Published a featured article on NDTV about skincare trends and maintains a personal blog, The Floating Dot.
Experience
Overall Experience
3.5 years in content writing, specializing in beauty and personal care, SEO, keyword research, content strategy, and both long-form and short-form content.
SEO Writer
Experience as an SEO Writer at Oliver for Unilever’s Love Beauty and Planet, and as Assistant Manager of Content and Communications at Purplle.com.
various audiences
Demonstrated ability to collaborate with cross-functional teams, adapt writing styles for various audiences, and deliver on deadlines.
qualitative research consultant
Worked as a qualitative research consultant for brands such as Colgate, Liva, and GoodKnight, and authored one-line product descriptors, blogs, and product nomenclature.
Clientele
trust | impact | partnership
Unilever’s Love Beauty & Planet
FacesCanada
MyGlamm
Purplle
Simple Skincare
Lakmé
Colgate
Liva
Godrej's GoodKnight
Ayushi’s content strategy and storytelling skills brought a fresh perspective to our team—her ability to translate complex ideas into engaging, actionable content always impresses.
Priyanka K.
Head of Content Strategy
Working with Ayushi was a seamless experience; her attention to detail and creative approach elevated our digital presence and resonated deeply with our audience.
Rahul J.
Digital Marketing Lead
Ayushi’s expertise in both SEO and creative writing made her an invaluable asset—she consistently delivered compelling content that exceeded our expectations.
Snehal S.
Senior Editor
Blogs for Brands
HEre are some of the many blogs written by ayushi
